The NIL era in college sports is here with multiple Virginia Tech athletes already landing and announcing endorsement deals including football WR Tre Turner and lacrosse player Kennedy Lynch.
Virginia Tech football wide receiver Tré Turner (@tre11turner) announces via Instagram that he has a paid marketing opportunity with Yoke Gaming. First of many NIL deals for #Hokies student-athletes. pic.twitter.com/vBlDsko2ku— David Cunningham (@therealdcunna) July 1, 2021
Tre Turner is one of numerous collegiate athletes who have announced deals with Yoke Gaming, a gaming app that allows fans to play video games with their favorite stars. Meanwhile, Kennedy Lynch's deal with Barstool Sports is unclear in terms of what her involvement will be with the sports blog given the scale of the company and what their head Dave Portnoy has suggested is a rushed idea.
Meanwhile, Virginia Tech DT Jordan Williams is also gearing up for NIL deals himself having announced on Instagram that he is working with Playmaker, a marketing group, to help him as he looks to maximize his NIL opportunities.
This comes as there have been numerous athletes landing and announcing NIL deals including Miami QB D'Eriq King who's NIL deals are valued at $20k at least.
Meanwhile, Fresno State women's basketball's Haley and Hanna Cavinder have landed major deals with Boost Mobile and Six Star nutrition. The Cavinder twins deal show that NIL will benefit way more than just standout on-field athletes, but also athletes who have built great brands on many different fronts including spaces like YouTube, TikTok, Instagram, Twitter, and more platforms like that.
While there is a rush of announcements today, don't be surprised to see a steady trickle of deals throughout July and August as local and national companies look to seize this new opportunity with many Hokie athletes likely to benefit greatly.